Dyson Mobile Tech Tour
NVE partnered with Dyson to engineer a mobile tour to not only increase brand awareness, but also tell the compressive story about Dyson’s engineering philosophy, showing consumers that Dyson does more than make great vacuums.
We created a space that aligns with Dyson’s core value of engineering, focusing on professional quality and intuitive design, while also providing a demo environment for guests to experience the usability of Dyson products first hand. The Dyson Tech Tour pop-up gave consumers opportunity to test out Dyson machines first-hand, from vacuums to air purifiers. Attendees could even schedule appointments for a complimentary hair touch up with the Supersonic or Airwrap styler in the on-site salon.
A fully customized website educated consumers on details of each tour stop and allowed guests to advance RSVP for each city, as well as pre-book hair styling appointments in the salon. With more than 2,600 consumers visiting the space, over 600 product demos, and numerous on-site sales, the Dyson Mobile Tech Tour was the most successful consumer facing activation the brand has hosted yet!