BUD & BURGERS
Craft a 360 culturally connected program with Budweiser to bring fans the ultimate game day pairing
NVE introduced a redefinition of stadium cuisine with Budweiser and the Los Angeles Dodgers to revive Budweiser's national Bud & Burger campaign. The award-winning execution featured holistic creative concepting, top-tier journalist attendance, a custom fabricated retail location, and digital love from Emily Ratajkowski.
To spread the reach beyond stadium walls, NVE tapped a strategic media partner to develop a content campaign— including OOH and social— and worked with Tastemade to produce and distribute a mouth watering commercial. The integrated campaign proved proved to be a big win for fans and Brand. A Dodger Burger was sold every 60 seconds Opening Day and generated over 63.7M impressions and 43 press hits, including the LA Time, LA Weekly, and ESPN.