Buchanan's Label Generator
As technology advances, people have come to expect personalized experiences wherever they go. NVE Interactive can build custom personalization mechanics that allow attendees to create takeaways that uniquely represent their personalities.
To compliment Buchanan’s booth, we built a personalization mechanic that asks a few questions and suggests a personalized cocktail recipe based on the users answers. Additionally, the system would print out a custom label with the person’s name and a suggested cocktail recipe, sized to perfectly fit the Buchanan’s bottle.
This unique takeaway created a one-of-a-kind Buchanan’s bottle that you could only get by visiting the booth which drew in huge crowds and created a memorable experience.