ADIDAS GA CUP, DALLAS
adidas
Baileys x Winky Lux Galentine's Brunch
Pair Baileys with an influencer makeup brand to position the brand as the quintessential spirit to elevate your brunch game and coffee occasions for lifestyle trendsetters.
Treat Yourself
To help Baileys meet their mission of re-positioning as a worth-the-indulgence brunch beverage for Millennial coffee drinkers, NVE crafted a partnership for them with influencer-powered beauty brand Winky Lux to introduce Baileys to an energetic roster of lifestyle influencers always on the quest for Instagrammable food and drink.
Gal's Brunch
Working with Winky Lux to bring together their influencer network, we selected Galentine's Day as the perfect occasion to brunch, positioning Baileys as the must-sip solution for women looking to treat themselves, celebrate with friends and amplify the Baileys "Treat Yourself" messaging across social.