• Home
  • NVE Culture
  • About
  • Capabilities
  • The Work
  • News
  • Careers

AMC Upfronts

NVE reinvented the traditional network upfront with a bespoke series of programs to connect AMC executives with top media buyers.

Something More

With the diversity of content available across AMC Network’s various channels, the brand wanted to personify their mantra “Something more” through programming that challenged the traditional upfront setup to help top media buyers connect more deeply with AMC’s talent and mission. We searched for unlikely venues to find a historic multilevel townhome that facilitated a familial sense of connection while reiterating the eclectic nature of AMC Networks. The 3-night experience featured custom-curated cocktails and bites, presentations from network heads, and live performances.

Designed for Connnections

For three evenings, we curated nightly programming to include special performances by talent such as Salt-N-Pepa, Questlove, and Saint Vincent as well as curated intimate presentations by AMC executives. We unlocked an underground speakeasy after hours for talent, media, and brand stakeholders to mingle. More than 300 clients, talent, and press alike were invited to experience the AMCN Hideaway, serving as an effective proof of concept for the new upfront format.

All Projects Related Projects

ANASTASIA BEVERLY HILLS HALLOWEEN
Anastasia Beverly Hills
GQ MEN OF THE YEAR LIVE
GQ
  • Work with us.
  • Join the newsletter.

Physical Address
912 N La Cienega Blvd
2nd Floor
West Hollywood, CA 90069

323-512-8400

Mailing Address
8605 Santa Monica Blvd
PMB 62998
West Hollywood, CA 90069

(888) 897-8160

JOIN THE NEWSLETTER
Get access to news and announcements from NVE Experience Agency.