BLACK FRIDAY POP-UP
Deliver a content-rich respite that offered Fire TV’s best gifts and deals during the biggest shopping event of the year.
Nestled strategically in between the Amazon bookstore and the busiest shopping corridor at Century City Mall, Amazon Fire TV and NVE created a shopper sanctuary decked with holiday-themed activations, content opportunities, influencer appearances, and product tutorials. To convenience holiday shoppers during the busiest shopping week of the year, we delivered an experience stocked with Amazon best sellers at the Product Playground, games for younger guests, and Eleanor’s Tinkertoy House from Prime Video’s hit show, The Good Place.
We utilized an open concept design and subtle holiday decor to captivate and rejuvenate guests through a gift wrapping station just steps away from the Amazon bookstore, while the cozy Backyard Cinema Club showcased the the power of Fire TV’s personalized programming. The 5-day activation made a notable impact on the busy shopping weekend and Fire TV’s bottom line, reaching over 70k impressions and drawing in 25k+ guests.