adidas Legacy Basketball
The adidas Legacy program champions co-creation, mentorship, and the youth of tomorrow through experiences in three key markets: Los Angeles, New York and Chicago.
NVE evolved Legacy’s third year by celebrating products, experiences, and relationships within three communities; reinforcing and extending the bridges that have been built to over 1,000 athletes. We leveraged each market’s personality and delivered premium experiences that transform our creators on and off the court. Ongoing initiatives per key city included: Open Run basketball tournaments, Coaches Kick-Offs, Career Days, Statement Games, and Brand Induction to introduce Chi-Town to the Legacy family.
We managed all kitting, packaging and distribution to deliver to over 30 high schools. All gear, jerseys and footwear were delivered in an unexpected way to student-athletes and coaches to create hype and hero moments for the brand that cemented Legacy awareness nationwide. The event concluded with adidas’ top tier icon assets for live appearances and digital integrations during key Legacy moments. NBA and WNBA athletes included: Derrick Rose, James Harden, Candace Parker, Donovan Mitchell, Zach Levine, Chiney Ogwumike and more.