BOSTON MARATHON EXPERIENCE
Solidify adidas’s longstanding connection to the Boston Marathon with a large-scale retail experience that honors the legacy of the partnership and the virtue of the brand.
To celebrate the three-decade-long partnership between adidas and the Boston Marathon, NVE transformed over 15,750 square feet of space at Boston’s Seaport Convention Center into an experience that championed the heritage and heroes of both iconic institutions. Over 80,000 attendees explored the premier exhibition over three days, where consumers and runners purchased running product, shared social moments, including a visualized-energy-return track, within the space.
The experience did more than offer a premium shopping opportunity: it allowed guests to experience the legacy of the BAA and adidas in a new and meaningful way. Runners shared their unique journeys on the custom message wall and were inspired by a special visit from running legend, Kathrine Switzer. From hero product displays to field agents’ outstanding customer service, the entire experience established the success of the program.