NVE EXPERIENCE AGENCY HIRES CROSS-INDUSTRY EXPERTS TO LEAD KEY DIVISIONS
Today Brett Hyman, Founder and President of NVE Experience Agency (NVE), announced the executive hires of James Kyte, Michael Tonge and Maurice Aouad to strengthen the agency’s leadership team, integrated marketing prowess and the continued commitment to service clients with groundbreaking, culturally-relevant strategies.
Hyman stated, “NVE is rapidly redefining experiential marketing beyond live events. We’re energized to be at the forefront of this evolution by advancing our cultural, social, digital, interactive, and content capabilities to meet the need for brands to build deeper and more meaningful relationships with their customers. James, Michael, and Maurice are all respected industry leaders who will strengthen this objective and help continue to develop groundbreaking campaigns.”
Based out of San Francisco, James Kyte joins NVE as Senior Vice President, to lead the Account Services department, working with clients such as Netflix, WarnerMedia, adidas, Diageo, and more. Reporting to EVP, Jenny Bronstein, Kyte will lead the accounts teams to deliver integrated campaigns that focus on innovative storytelling and consumer experience. Prior to his time at NVE, James worked at Jack Morton Worldwide where he led the agency’s Alphabet and Riot Games relationships as SVP, Group Account Director.
Michael Tonge joins as VP, Strategy to lead the agency’s Inclusive Marketing division that will increase the aperture of NVE’s strategic work to develop and further enrich culturally resonant experiences for clients. Reporting to EVP, Matt Molino, the team will operate as a cross-functional center of excellence for all of NVE’s divisions and focus on cultural nuance through the lens of relevancy, community engagement, and consistency. With over a decade of experience building community for Black and Brown artists and partnering with cultural institutions through his collective, The Culture LP, Tonge was most recently a Strategy Director at Giant Spoon and Marketing Lead at the Brooklyn Museum.
Led by award-winning marketing expert, Maurice Aouad, NVE’s new Creator Marketing division is designed to engage authentic content creators and leverage their participation within the agency’s brand experiences. The team will focus on creator sourcing, content strategy, management, and campaign reporting. Aouad was previously Head of Social and Influencer Marketing at Tinder followed by a role at Postmates where he led content strategy including influencer sourcing for in-app campaign activations. He will report to Zack Weisz, VP, Group Strategy Director.
“NVE works with world-class brands to create phenomenal experiences and integrated marketing campaigns. It’s an honor to be involved and bring my passion for the industry and enhancing the customer experience to the Account Services team. I look forward to fueling growth by building and developing the department and delivering awe-inspiring work,” said Kyte.
Tonge stated, “It’s more than simply good business to have a diverse and inclusive offering, it is the right thing to do and has been for a long time. As someone who has centered community building and authentic partnerships it was exciting to hear that the team at NVE was looking to continue this work. With great inroads already established across categories, I believe the potential to bridge our internal DEI efforts with the work we do for our brand partners is extremely high.”
“Being internet natives and content creators ourselves gives us the ability to recognize the difference between good content and great content. The key is working with creators who are authentic to the brand, product or idea you’re trying to sell. The relevancy and inclusivity ultimately resonate with audiences to generate positive sentiment, engagement and conversation for the brand,” said Aouad.