Industry Voice
Make entertainment marketing as exciting as what it’s promoting
- April 09, 2025
From secret pop-ups to fourth-wall-breaking moments, the best entertainment campaigns feel like an extension of the story—not just an ad. So, how do you make the marketing feel as exciting as what it’s promoting?
In this piece for The Drum, SVP, Group Account Director, Meredith Treinen, who leads our Entertainment group, explores how to do just that – from building universes, to embracing fandom and leveraging lore – and why experiences, and experience-driven content are the best ways to entertain audiences.
