NVE Experience Agency Announces Rebrand With Launch of New Website
- April 14, 2023
LOS ANGELES, CA (April 12, 2023) – Brett Hyman, President and Founder of NVE Experience Agency (NVE) has announced that the company he founded in 2005 will be taking another step towards its evolution by continuing to redefine experiential marketing and creatively establish its power in the wider marketing and advertising industry. The company will no longer refer to itself solely as a brand experience agency, but a creative marketing agency specializing in brand experience. Helping brands cultivate deeper, more meaningful relationships with their customers with five core offerings including Marketing Strategy, Experiential, Event Production, Content, and Communications.
Coming off of a record-breaking year in 2022, the now mid-size agency brought in over $100 million dollars in revenue – more than doubling their best year, producing over 275 activations, growing its talent base to over 200 full-time team members, and creating award-winning work with world-renowned clients such as Amazon Advertising, Adidas, Diageo, Square/Cash App, Netflix, Paramount, Showtime, TikTok, Hulu, Google Cloud, Revolve, Frontier Communications, LA Pride, Freeform, Tourism Australia, Blizzard, FX, EA, Liquid IV, Costume Designer Guild Awards (CDGA), NBC, Sephora, Billboard, to name a few.
“Experiential was commonly associated with the more executional process of producing events and experiences. While that remains a key element, we believe that the next generation of experiences will be crafted through the lens of culture,” said Hyman. “We’re adding capabilities that deliver our clients a more holistic and integrated brand experience. ‘Experiential’ as it’s commonly defined, will be just one part of that formula.”
What used to be NVE’s signature orange logo with orange and green gradients showcased throughout all of its materials and channels, the agency has adopted a more sophisticated brand identity. “With a predominantly black and white color palette and strong visual hierarchies, we’ve defined our tone through a bold, but neutral brand behavior that exemplifies the diversity of our work. Utilizing bold photography, strong typographic hierarchy and layered design elements as our guiding framework, NVE’s identity achieves a distinctive look that is editorial and creative, yet human,” said SVP of Creative, Lauren Kehoe. “Our fresh new website offers a sleek, modern design, and a more intuitive user experience. Inside you will find a wealth of information about NVE’s revamped list of services, case studies, blog articles, upcoming projects, and resources about the latest marketing trends. Additionally, to keep with our mission of inclusivity, we have added accessibility features to the new website so that everyone with or without disabilities can experience what we have to offer.”
NVE received the 2022 Ad Age Small Agency of the Year Gold Award for its work with the NBA, Diageo and FX Networks and most recently, took home Campaign’s Experiential Agency of the Year award for their work with Netflix & Microsoft for the launch of Stranger Things 4 and Paramount Pictures & eOne for the launch of Dungeons & Dragons: Honor Among Thieves at San Diego Comic Con.