‘ALIEN: ROMULUS’ UNLEASHES FACEHUGGERS IN NYC, PLUS SIX MORE HEAD-TURNING P.R. STUNTS

August 22, 2024

NYC is making progress on its war against rats, but for TBS’s first cooking show, “Rat in the Kitchen,” the network went all in on rodent-themed experiential installations that blanketed 50th St. between 8th and 9th Avenues. Strategically activated in a spot that led directly into Restaurant Row, the five-day takeover featured a trail of yellow carpet with rat paw prints winding all down the street and peppered with toy rats, a block-wide billboard, branded newspaper boxes and big inflatable rats dressed in aprons (a playful spin on New York City’s famous “union rats”).

‘ALIEN: ROMULUS’ UNLEASHES FACEHUGGERS IN NYC, PLUS SIX MORE HEAD-TURNING P.R. STUNTS

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