Press
‘ALIEN: ROMULUS’ UNLEASHES FACEHUGGERS IN NYC, PLUS SIX MORE HEAD-TURNING P.R. STUNTS
- August 22, 2024
NYC is making progress on its war against rats, but for TBS’s first cooking show, “Rat in the Kitchen,” the network went all in on rodent-themed experiential installations that blanketed 50th St. between 8th and 9th Avenues. Strategically activated in a spot that led directly into Restaurant Row, the five-day takeover featured a trail of yellow carpet with rat paw prints winding all down the street and peppered with toy rats, a block-wide billboard, branded newspaper boxes and big inflatable rats dressed in aprons (a playful spin on New York City’s famous “union rats”).
Read more about this P.R. Stunt here!
