harvard business school
and nve introduce—

The Attention Quotient

In partnership with Harvard Business School Professor, Thales Teixeira, NVE developed The Attention Quotient, a new measurement framework to analyze the value of experiential marketing’s reach. Beyond press and social impressions, The Attention Quotient considers how an interactive experience drives brand affinity, consumer sentiment, purchase intent, reach, and loyalty.

Download The White Paper
book
The Plan—

Tailoring a Measurement Approach To Your Brand

The propriety framework equips an experiential campaign with measurable elements that guide program development and define a new set of key performance indicators

Direct

  • ATTENTION
  • BRAND LIFT
  • PURCHASE
    INTENT
  • ON-SITE
    ENGAGEMENT
  • CONVERSIONS

CONSUMER IMPACT

Indirect

  • EARNED MEDIA
  • SOCIAL REACH
  • OUT OF HOME
  • WORD OF MOUTH

“An event generates a combination of factors, directly and indirectly, that collectively have the potential to create a significantly higher value for the brand than traditional and digital advertising.”

Professor Thales Teixeira
  • RETARGETING

  • RFID

  • SOCIAL LISTENING

  • SURVEY INTEGRATION

  • SENTIMENT

  • DIGITAL INTERACTION

The Tools—

Capturing
The Data

We employ a variety of tools and technologies to capture thousands of unique data points to measure event metrics such as: throughput, sentiment, reach, content generation, and engagement.
The Evaluation—

Calculating
The Impact

The framework pulls these metrics into two defined forms of consumer impact: direct and indirect. Consolidating the collected data provides us the opportunity to quantify the value of a consumer’s attention through an experiential campaign.

Transform the way
you Measure
Experiential.