Creating activations influencers want to attend seems easy. With the proven efficacy of micro and nano-influencers accomplishing this at scale can be a hard task. Fortunately, there are proven ways to develop exciting events and experiences taste-makers will love.
Activations Influencers Will Be Excited For
People aren’t stupid. Because of this, authenticity is a term flung around more than any other. But it is still critical as a target for every campaign. Activation events that can lead to great campaigns are many and diverse. However, they all begin with experiences taste-makers will be excited for.
Exclusive Parties
Exclusive parties tend to draw high-profile influencers. Invitations to hard-to-access VIP events can score you major coverage with little downside. However you have to be careful how you go about it.
Experiential Zones
A recent strategy has been to create one-of-a-kind venues to showcase your brand. These places are perfect for influencers. They create the ideal conditions
Test Drives and First-Access
Influencers are excited to show up to your event. Even only to get there in the latest model car. Influencers love to show up in your new line of jewelry. Let influencers be first to test new products at events. Influencers use exclusive content to impress followers. You achieve awareness at low cost.
Beauty and Makeover
The photo-centric nature of social platforms are ideal for promoting CPG beauty brands. Influencers who attend beauty events and makeovers will be instant proof to thousands of followers of the efficacy of your product – and you can approve of the application!
Overall, influencers want to work with brands that provide them valuable content to share with their followers. Considering this fact, influencers will always look for ways to maximize value from the time spent participating in your activation. Therefore the best content will satisfy everyone involved in the project.